本书可作为电子商务专业的专业英语教材,也可作为电子商务职业人员参加培训或自修的教材或参考书。另外,本书还可作为国际商务,信息应用,经济与管理类专业学生和其他英语爱好者从英语角度学习和了解电子商务知识的参考书。
Chapter 1 Introduction to Electronic Commerce (E-commerce)
1.1 Overview of E-commerce
1.2 Definitions and Benefits of E-commerce
Chapter 2 Classification of E-commerce
Chapter 3 Mobile Commerce (M-commerce)
3.1 lntroduction to M-commerce
3.2 Wireless Devices and Business Model of M-commerce
3.3 Implementation Technologies of M-Commence
Chapter 4 E-commerce Corporation
4.1 A Comparative Analysis of eBay and Amazon .
4.2 Analysis on Alibaba.com
4.3 Successful Strategies of Taobao-s E-commerce
Chapter 5 Electronic Payment (E-payment) System
5.2 New Payment Mode-PayPa
5.3 Analysis on Alipay Mode
Chapter 6 Security Technology of E-commerce
6.1 Message Security Issues
6.2 Securing the Firewall
6.3 Encryption and Authentication
Chapter 7 E-commerceManagement
7.1 Web Site Design Issue
7.2 Risk Management
7.3 ICC Guidelines on Advertising and Marketing on
Chapter 8 Web Advertisement in E-commerce
8.3 Web Advertisement Strategies
Chapter 9 Logistics Management of E-commerce
9.2 Environmental Logistics
9.3 Logistics Automation
Word List
References