本教材既适用于全国高等院校商务英语方向学生提高其英文原文阅读能力,同时也适用于有一定英语基础的广大商务英语爱好者。
Chapter 1 International Business
Section A Introduction
Section B Scope of International Business Activities
Section C International Business Management
Chapter 2 International Trade
Section A Introduction
Section B Performance of International Trade
Section C Export and Import Documentation
Chapter 3 International Marketing
Section A Introduction
Section B Marketing Strategies
Section C Marketing Research
Chapter 4 International Law and Practices
Seclion A Introduction
Section B Intemational Business Law
Section C Introduction to the Law of WTO
Chapter 5 International Transportation
Section A Introduction
Section B Choice of Modes and Intermodal Transportation
Section C Transportation Documentation
Chapter 6 Contract
Section A Introduction
Section B Terms of the Contract
Section C Contractual Theory
Chapter 7 International Business Correspondence
Section A Introduction
Section B Writing Principles of the Business Letters
Section C Ways to Write International Business Correspondence
Chapter 8 International Tourism
Section A Introduction
Section B Tourism Marketing
Section C Economic Impact of Tounsm
Chapter 9 International Investment
Section A Introduction
Section B Investment Risks
Section C Investment Management
Chapter 10 International Settlement
Section A Introduction
Section B Remittance and Collection
Section C Letter of Credit and Cuarantee
Chapter 11 E-commerce
Section A Introduction
Section B Introduction of Credit Cards
Section C How to Create an Online Store
Translation
Key to Exercises
Test
Key to Test
References