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《国际商务英语》
2014-10-18 858 返回列表

    本教材既适用于全国高等院校商务英语方向学生提高其英文原文阅读能力,同时也适用于有一定英语基础的广大商务英语爱好者。

Chapter 1  International Business  
Section A  Introduction 
Section B  Scope of International Business Activities
Section C  International Business Management
Chapter 2  International Trade  
Section A  Introduction 
Section B  Performance  of International  Trade   
Section C  Export and  Import  Documentation
Chapter 3  International Marketing  
Section A  Introduction 
Section B  Marketing Strategies
Section C  Marketing Research
Chapter 4  International Law and Practices
Seclion A  Introduction 
Section B  Intemational Business Law 
Section C  Introduction to the Law of WTO
 
Chapter 5  International Transportation  
Section A  Introduction 
Section B  Choice of Modes and Intermodal Transportation
Section C  Transportation Documentation 
Chapter 6  Contract
Section A  Introduction 
Section B  Terms of the Contract  
Section C  Contractual Theory
Chapter 7  International Business Correspondence 
Section A  Introduction 
Section B  Writing Principles of the Business Letters  
Section C  Ways to Write International Business Correspondence
Chapter 8  International Tourism 
Section A  Introduction 
Section B  Tourism Marketing
Section C  Economic Impact of Tounsm
Chapter 9  International Investment 
Section A  Introduction 
Section B  Investment Risks 
Section C  Investment  Management
Chapter 10 International Settlement
Section A  Introduction 
Section B  Remittance  and  Collection
Section C  Letter of Credit and Cuarantee
Chapter 11  E-commerce
Section A  Introduction 
Section B  Introduction of Credit Cards
Section C  How to Create an Online Store
Translation
Key to Exercises
Test
Key to Test
References 

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