本书具有鲜明的时代感,体例设计新颖,具有“实用性、拓展性、话题式、职
场化、任务化”等特点。本书将英语语言与国际商务专业知识相结合,根据外贸业
务的主要环节和商务活动的特定情境,精心设计了国际商务参展、实地参观公司、
商务宴请和观光、商品价格磋商、商品品质磋商、商品包装磋商、商品船期磋商、
保险条款磋商、支付条款磋商、提前交货磋商、合同签订、代理事项磋商、合同善
后索赔问题磋商等13个职场化的商务沟通场景。
Unit 1 International Exhibition and Trade
Getting started
Lead-in
Welcome to our booth
Task
Useful Expressions
Assignment and Situational Role—play
My Learning Files
Appendix I 商务礼仪——如何正确使用名片
Appendix II 展览会介绍
Appendix III INTRODUCTION TO THE AUTUMN CANTON FAIR 2011
Unit 2 ViSit to a C0mpany
Getting started
Lead-in
More information about your company.
Task
Useful Expressions
Discussion
Showing around the company
Assignment and Situational R01e—play
My learning Files
Appendix I 怎样同北欧人进行商务沟通?
Appendix Ⅱ国际商务着装须知
Unit 3 BuSineSS Dinner and SightSeelng
Getting started
Lead-in
They all taste delicious
Task
Useful Expressions
Discussion
Our first place is the West Lake
Assignment and Situational Role-play
My Learning Files
Appendix I 怎样同韩国人进行商务沟通?
Appendix Ⅱ 中国菜肴常见刀法中英文对照.
Appendix Ⅲ 中国菜肴常见烹调法中英文对照
Appendix IV 西餐简介
Appendix V 饮料及酒 英文对照
Unit 4 Price
Getting started
Lead-in
The price is still on the high side
Task
Useful Expressions
Assignment and Situational Role-play
My Learning Files
Appendix I 怎样同印度人进行商务沟通?
Appendix Ⅱ国际商务接待礼仪
Unit 5 Quality
Getting started
Lead-in
Quality is of utmost importance
Task
Useful Expressions
Assignment and Situational Role-play
My Learning Files
Appendix I 怎样同英国人进行商务沟通?
Appendix Ⅱ国际商务活动中的握手礼仪
Unit 6 Packing
Getting started
Lead-in
Top products require top packing
Task
Useful Expresslons
Assignment and Situational Role-play
My Learning Files
Appendix I 怎样同加拿大人进行商务沟通?
Appendix Ⅱ 国际商务活动中的交谈礼仪
Unit 7 Shipment
Getting started
Lead—in
If you can advance the shipment
Task
Useful Expresslons
Assignment and Situational Role-play
My Learning Files
AppendixI 怎样同美国人进行商务沟通?
AppendixⅡ 国际商务活动中的餐桌礼仪
AppendixⅢ 世界主要港
Unit 8 Insurance
Getting started
Lead—in
What risks should be covered?
Task
Useful Expresslons
Assignment and Situational Role—play
My Learning Files
Appendix I 怎样同阿拉伯人进行商务沟通?
Appendix Ⅱ国际商务活动中的电话礼仪
Appendix Ⅲ 中国保险条款海运货物保险险别
Unit 9 Payment
Getting started
Lead—in
Do You accept D/P?
Task
Useful Expresslons
Assignment and Situational Role-play
My Learnlng Files
Appendix I 怎样同巴西人进行商务沟通?
Appendix Ⅱ 国际商务活动中的拜访礼仪
Appendix Ⅲ 国际贸易结算方式中英文对照
Unit 10 Delivery
Getting started
Lead—in
Useful Expresslons
Assignment and Situational Role-play
My Learning Files
Appendix I 怎样同法国人进行商务沟通?
Appendix Ⅱ国际商务活动中的谈判礼仪
Unit 11 Contract
Getting started
Lead—in
Can we sign the contract today?
Task
Useful Expresslons
Assignment and Situational Role-play
My Learning Files
Appendix I 怎样同德国人进行商务沟通?
Appendix Ⅱ国际商务活动中的签约礼仪
Appendix Ⅲ 外销合同模版
Unit 12 Agency
Getting started
Lead—in
The possibility of being your agency in Australia
Task
Useful Expressions
Assignment and Situational Role-play
Mv Learning Files
Appendix I 怎样同澳大利亚人进行商务沟通?
Appendix Ⅱ国际商务活动中的送礼礼仪
Unit 13 Claim
Getting started
Lead-in
But I have to inform you of bad news
Task
Useful Expresslons
Assignment and Situational Role-play ~
My Learning Files
Appendix I 怎样同日本人进行商务沟通?
Appendix Ⅱ国际商务活动中的进口索
References