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中国商务出版社
跨境电子商务系列精品教材
作者:王维平  … 文章来源:本站原创 更新时间:2018/10/26 16:43:08

 

 

 Catalogue目录
Chapter 1 Accounts Opening 账号注册
Learning Aims
Leading-in Situation
Task One: Opening an account on Amazon
Task Two: Understanding Seller's central on Amazon
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 2 Products Uploading 产品上传
Learning Aims
Leading-in Situation
Task One: Getting the Right Features
Task Two: Making a Title
Task Three: Uploading Your Product via Website
Task Four: Uploading Your Product via Template
Task Five: Reading the Products Uploading Rules
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary
Chapter 3 Copywriting 文案撰写
Learning Aims
Leading-in Situation
Task One: Writing Bullet Points on Amazon
Task Two: Writing Product Description on Amazon
Task Three: Writing Selling Points on aliExpress
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary
Chapter 4 Commonplace Service 公共信息
Learning Aims
Leading-in Situation
Task One: Revising Service Terms
Task Two: Writing a Company Profile
Task Three: Writing a Brand Story
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 5 Pre-sale Service 售前客服
Learning Aims
Leading-in Situation
Task One: Reply to enquiry for product size
Task Two: Reply to enquiry for unspecified products
Task Three: Reply to counter offer (insisting on the original price)
Task Four: Reply to counter offer (making a concession)
Task Five: Urging the placement of an order
Task Six: Urging payment
Task seven: short supply of goods
Task eight: confirmation of order
Task Nine: enquiry for product information via Skype
Task Ten: conversation on short supply of goods via Skype
Filed Training
Part I written communication
Part II oral communication
Language Building
Additional Reading
Email A
Email B
Email C
Email D
Email E
Email F
Email G
Email H
Email I
Vocabulary
Useful sentences

Chapter 6 Delivery Service 发货客服
Learning Aims
Leading-in Situation
Task One: Off-line shipping
Task Two: Adding tracking details online
Task Three: Writing a shipping notification
Task Four: Tracking logistics information online
Task Five: Writing a notification about the arrival of the goods
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

Chapter 7 After-sale Service 售后客服
Learning Aims
Leading-in Situation
Task One: reading DSR on Amazon
Task Two: Handling Customer Complains about Non-arrival
Task Three: Handling Customer Complains about poor quality
Task Four: Writing Emails on inviting positive feedback
Task Five: Handling positive feedback
Task Six: writing Emails on explaining delayed shipment
Filed Training
Part I written communication
Part II oral communication
Language Building
Additional Reading
Email A
Email B
Email C
Email D
Email E
Email F
Vocabulary
Useful sentences
Chapter 8 Customer Marketing 客户营销
Learning Aims
Leading-in Situation
Task One: Writing Emails on holiday promotion
Task Two: Writing Emails on New products promotion
Task Three: Writing Emails on Customers' rewarding
Task Four: Making Advertisements on SNS
Filed Training
Language Building
Additional Reading
Text A
Text B
Text C
Vocabulary

 

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